Project Brief:
Makaan 51 Traditional Indian Suit Ad Film**
Objective:
Create a visually stunning ad film featuring a beautiful Indian woman wearing a traditional suit from Makaan 51.
Concept:
Showcase the elegance and grace of the woman as she dons the suit, emphasizing the intricate craftsmanship and rich cultural heritage behind the design. Highlight the vibrant colors and fine fabrics that define the collection.
Visual Appeal:
Utilize captivating cinematography to evoke beauty and sophistication.
Brand Messaging:
Position Makaan 51 as a brand celebrating traditional artistry and modern elegance in women’s fashion.
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Project Brief:
Makaan 51 Artisan Craft Ad Films
Objective:
Create two engaging ad films showcasing the intricate craftsmanship behind Makaan 51's textiles, focusing on techniques like dyeing and block printing by skilled artisans.
Concept:
The first film will highlight the textile dyeing process, illustrating the vibrant colors and techniques used to bring fabrics to life. The second film will focus on block printing, showcasing artisans at work, emphasizing the precision and artistry involved in creating unique patterns.
Artisan Stories:
Capture the passion and dedication of artisans, reinforcing the brand's commitment to traditional craftsmanship.
Visual Aesthetics:
Use captivating visuals and immersive sound design to highlight the beauty of the processes.
Brand Messaging:
Position Makaan 51 as a brand that values heritage, sustainability, and quality, inviting viewers to appreciate the artistry in each product.