Project Brief: 

Customer Testimonials Series

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Objective:
Create a series of authentic customer testimonial videos for Heads Up For Tails, focusing on the #DogDadsOfHUFT campaign featuring Father’s Day twinning t-shirts, Sara’s Doggie Treats, and Sara’s Wholesome Dog Food.

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Concept:
Showcase real dog dads sharing their heartfelt experiences with the twinning t-shirts and how they celebrate their bond with their pets. Highlight moments of joy, love, and togetherness, emphasizing the meaningful connection between fathers and their dogs. Include testimonials about the quality and comfort of the t-shirts, the appeal of Sara's Treats, and the benefits of feeding pets Sara’s Wholesome Dog Food.

Authenticity: 

Capture genuine emotions and stories from diverse dog dads.  

Brand Messaging:

Reinforce the joy of being a dog dad and the importance of celebrating that bond.

 
Call to Action:

Encourage viewers to share their own stories using #DogDadsOfHUFT, fostering community engagement.