Project Brief:

30-Second Ad for Heads Up For Tails' Goat Milk Cookies

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Objective: 

Create a 30-second ad that presents the baking of Goat Milk Cookies as a magical, enchanting process, captivating both pet owners and a broader audience. The goal is to position the cookies as a premium treat for dogs while also subtly appealing to humans.

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Concept: 

The ad will portray the cookie-making process as whimsical and fantastical, with classical music enhancing the enchantment. The cookies’ irresistible appeal will be so strong that humans are also tempted to indulge, highlighting moments of shared delight between pets and their owners.

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Key Elements:

1. Magical Baking: A visually captivating portrayal of the cookies being made in a fantasy-like environment.

2. Shared Indulgence: Show the cookies as irresistible to both dogs and humans.

3. Brand Integration: Seamlessly feature the Heads Up For Tails brand, maintaining a premium aesthetic.

4. Call to Action: End with a clear prompt encouraging viewers to buy the cookies for their pets.

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Target Audience: 

Pet owners seeking premium treats, as well as a broader audience drawn to visually rich, emotionally resonant content.

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Tone: 

Joyful, magical, and tempting.